The variety of coffee roast you choose to drink will depend on the taste and robustness that you prefer when you drink a cup of coffee.  Many Europeans generally prefer a dark roast coffee, which is more intense and offers a stronger coffee flavor than a light or medium roast coffee.  In the United States however, most coffee drinkers prefer a medium roast variety.  Even when you enjoy your favorite specialty coffee from your local gourmet coffee shop, you are probably getting a more medium roast blend of coffee in your espresso, cappuccino or latte.

Roasting coffee beans is a complicated process which draws out the moisture, oils and other substances from the coffee bean.  The longer you roast the coffee beans, the more of a “woodsy” flavor it develops. A lighter roasted coffee will still have the sweetness from the beans natural liquids because they have not been in the roaster long enough to draw all of the substances to the surface.

If you enjoy the stronger coffee flavor or your favorite coffee shop’s coffee, you may enjoy trying out a darker roasted variety of coffee.  If you find the coffee’s flavor a bit overwhelming, you may want to try out some lighter roasted coffees available on the market.  With the availability of so many varieties and flavors of coffees on the market today, you can experiment with different blends and roasts until you find the ideal coffee for your palette.  Once you have found your ideal roast of coffee, try sampling coffees from different parts of the world, all within that roast variety, to get a real feel of how coffee is drank throughout the world.

The region in which the coffee is grown makes a big difference in how the finished product will taste.  Hawaiian Kona coffee will taste much different than a coffee imported from India, even though they both have been roasted to medium roast.  The way the coffee is roasted also has a big influence on how the medium roast coffee will taste.  Roasting coffee in an oven will produce a different flavor than those coffee beans roasted with open flame.

In general, the darker the roast the fuller the flavor of the coffee beans.  Lighter roasts are more acidic and have a sharper taste than their darker cousins.  A medium roasted coffee bean offers a nice, mild balance to the coffee that is most pleasing to most palettes. The variety of roast also effects how much caffeine remains in the coffee as well.  The darker the roast of coffee bean, the less caffeine actually stays in the bean.  This is another reason why most Americans find the medium roasted coffee bean to be the most universal.

Bulk Coffee Beans

You may not know this, but unless you buy your coffee direct, the coffee beans used to make the morning cup of coffee that you love so much have probably been in the hands of half a dozen middle men.With so many stages involved in getting the coffee to your distributor, the quality of the beans suffers. There’s a better way – eliminate the middle men and get your coffee direct from the distributor.

Cut Costs and buy your Coffee Direct

Believe it or not, you may actually save money buying your coffee direct instead of buying it at your local grocery store. In the normal distribution process, each middle man takes his cut. By purchasing coffee in bulk from a distributor, you can save money over the long haul. Buying in bulk means purchasing up to 25 pounds at a time. When you buy this amount, you start to see some real savings.

Enjoy greater freshness when you buy Coffee Direct

There’s no way to tell how long coffee has been sitting on the supermarket shelf, and after a few months the flavor starts to fade and grow stale. Buying whole beans doesn’t always solve this problem, since the beans many pass through several warehouses before you buy it. Only when you buy coffee direct from a distributor are you guaranteed to get fresh and flavorful beans. Your taste buds will tell you the difference.

Tips to Keep in Mind when buying Coffee Direct

• First decide which kind of coffee you want to buy. There are many types to choose from, including dark, light, robust and mild. Consider the location where the coffee is grown. This could be Sumatra, Kenya, Columbia or even Hawaii. Once you’ve narrowed down your search, check the Internet to find a distributor in your community. Contact the distributor and buy your coffee direct.
• Coffee tastes best as soon if it’s brewed shortly after the coffee beans are roasted. Find a local coffee roaster and buy your coffee direct. If there are no roasters in your area, check the Internet to find out about having fresh roasted coffee shipped to you.
• For the best tasting coffee, invest in a grinder so that you can grind the freshly roasted beans that you buy.
• Buy only the amount of coffee you expect to consume within one month. This way you will always be brewing fresh coffee beans. After a month, most beans begin to lose flavor.

Coffee lovers everywhere are discovering the benefits of buying coffee directly from the original distributor. Buy your coffee direct and get freshly roasted beans. You’ll be glad you did.